Game-Based Learning works in ANY
industry, and can include content on ANY subject.
are innovative and forward-thinking organizations such as American Express,
Bank of America, Charles Schwab, Estee Lauder, IBM, JP Morgan Chase, Nokia, Pfizer,
the US Department of Defense, and the Florida and Los Angeles Virtual Schools.
shown in the case studies below, we have worked in a wide variety of industries
Think3, a company launching a new generation of mechanical
design (CAD-CAM) software, needed a more exciting way to encourage its new users
-- mostly young engineers -- to learn its software. They wanted to differentiate
their own training from those didactic tutorials usually provided with most of
their rivals' products. Their strategy was to turn their training into a game
that would attract and retain new users. After interviewing a number of training
firms ("They offered little more than to put our tutorial on-line,"
says the Chairman), Think3 turned to games2train.com. In a span of only a few
months, games2train.com created a full-scale videogame-based learning product
that integrates all the training material they need into a first-person 3D game
in the style of the most popular commercial games. The Think3 training product,
entitled The Monkey Wrench Conspiracy
puts the learner in the role of an intergalactic space agent who is beamed to
a secret space station on a mission to save the station and the universe. To do
so he must learn to use the client's software tools -- FAST! In his way are monsters,
space walks, puzzles, traps, etc. In contrast to most tutorials, the whole thing
moves at the twitch speed that the
Nintendo generation is used to.
Bankers Trust Company needed a way to engage its bright, young
employees of the "Nintendo Generation" who were being turned off by
traditional training programs. "Straight
Shooter!," sponsored by BT's human resources and technology departments,
completely changed the way the firm does its policy compliance training by allowing
employees to certify their knowledge while playing a client-focused, challenging
videogame. To succeed in the game employees must become experts in the policies.
Records of their success are kept on a central server for compliance purposes.
This game is currently in use in over 20 countries around the world. "Learning
Solitaire, " a web-based, game template, is used to help BT's employees
become fully aware and up-to-speed on the details and complexities of their responsibilities
regarding the elimination of Sexual Harassment in the workplace. BT uses games2train.com
for orientation, product training, diversity training, support staff training,
systems training, help desk training, leadership training, and other applications.
The firm's HR department distributes the training templates free to the firm's
50 business units around the world, which use them to create department-specific
The training staff at one of the world's largest hardware
and software companies realized that the methods currently being used for their
internal training, still principally classroom-based, were out of synch with their
younger generation of employees. They tested games2train.com in a kiosk-based
environment at internal off-sites. Based on users' positive reactions they licensed
eight games2train.com products for firm-wide internal use.
One of the world's largest banks licensed several
games2train.com products to have a consistent and engaging way to communicate
information and training to their worldwide employees. Beginning with highly successful
branch employee training, the use of games2train.com has spread internally throughout
the bank. Because games2train.com's templates are reusable, the bank's one-time
license fee is amortized over many training projects.
The sales force of a world-famous news gathering
and dissemination company requires frequent retraining and updating. To keep these
fast-moving employees highly interested and motivated, the firm prefers to do
the retraining in as exciting a way as possible. Turning to games2train.com because
it was "way cool," the firm regularly employs the products it licensed
with new, updated content. The products help them find out what their people do
and don't know, and keep the employees awake and interested in the process.
An international securities firm's training department was
tasked with creating 20 Financial courses in only a few weeks for a New Associate
Orientation program. games2train.com's templates were customized with bank specific
content extremely rapidly by the firm's internal training staff, without their
having to learn authoring software, and without involving the firm's or outside
A large insurance company needed to create fun, interactive
training programs for sales representatives working primarily from their home
offices. games2train.com's products allow at-home employees to have access to
easily updatable information on company products, pricing and policy in a fun,
A large investment management and mutual fund house
wanted to train its telemarketing sales representatives in a call center environment
at their desktops during their "down time". Between phone calls, sales
representatives can use games2train.com's products to learn strategies and techniques
to improve conversations (including dealing with difficult customers), hard hitting
questions regarding financial products, and compliance-related ways of answering
customer questions about financial products. They can also play a Scenarios game
that allows them to practice making decisions tied to performance skills.
A worldwide travel and financial services company
wanted to train clerical employees on the intricacies of a new worldwide computer
system which was being introduced, keeping them engaged and interested in the
process. games2train.com's products make the learning fun and engaging for their
users, while allowing their trainers to easily customize the process to their
A major HMO had problems getting employees to pay attention
in class. It now uses games2train.com's Enhanced Classroom Learning products to
liven up its training courses and make them fun and challenging.
A major hospitality company needed help in getting employees
to use its new computer systems. games2train.com's templates were easily customized
with their own content to make a fun, learning experience for all the employees.